For Ecommerce business owners, the traffic that one gets is one of the key points that translates to the success or failure of a business. Doing it right guarantees the success of the whole process. The popularity that a site attains, on the other hand, will depend on its overall ranking on the search engines. One can use both on-page as well as off-page SEO factors to obtain a better ranking, which translates to more traffic for the website.
On-page factors in Ecommerce SEO
On-page optimization is as important as off-page search engine optimization. It includes all the action that you take within your own web pages to rank the sites better. Think of it as the low-hanging fruit when it comes to the SEO game. You can control it, which is a good thing. Key targets to focus on when it comes to on-page optimization include the following:
1.Title tag: This is the title of the page. It should be unique, clear and also descriptive in nature with under 65 characters. It is significant in SEO as it is the one that appears in the search engine result pages (SERPs), on the external websites or directly on the browser.
2.Meta-description: Although it is not used as a ranking factor, the meta description is usually the snippet of text that one sees underneath the page title after getting results for a given search. It gives you the opportunity to introduce the brand even before the searcher pays a visit to see the products offered.
3.Page URL: A clear, simple URL that does not include excessive parameters should be chosen. Any URL that is SEO-friendly should include the main keyword that the page is targeting.
4.Page content: The content area of the page is where you usually write the text that describes what’s on the website. Mostly, it is an introduction to a category of products offered, or it may be a description of the product. It should be accurate and well-written.
5.Alt-text for images: Unfortunately, search engines do not read images. If you want to optimize on the same, employ appropriate labeling to images such as alt-text (a piece of code that better describes what the image is representing). This helps the search engine better understand the meaning as well as the representation of any given image.
6.Site structure: SEO is significantly affected by structural elements on the website as well as the way pages link to each other. The search engine crawlers easily locate the pages and subpages of a well-structured site. Therefore, the site gets a higher ranking.
7.Keywords: SEO is based on keywords. Having the relevant keywords distributed throughout the website means the success of the optimization process on your website.
Off-page optimization on Ecommerce SEO
Off-page Search Engine Optimization deals with all the activities that are out of the boundaries of a given web page. It could be best understood as everything that affects the ranking power of your site but is not done using your coding or on the website itself. The most important factors here are as follows:
1.Link building. Link building remains the most important among off-page SEO factors. From the off-page SEO, search engines can get a clear indication of how the world (i.e., different users or other websites) perceives a particular website. By creating external links that connect to your website, you are basically trying to gather as many “votes” as you can so that you can come out on top of your competitors and rank better.
What is the best way to build good backlinks for SEO Ecommerce? When it comes to link building, the quality you get from a backlink dominates over the quantity of the backlinks that you have. We are all aware of how challenging it might be to earn backlinks from authoritative sites. The process of identifying and acquiring backlinks that really matter to your site is not only tedious but also time-consuming. For beginners in the world of Ecommerce, it is among some of the most challenging issues.
LinksManagement (linksmanagement.com) is a good resource if you are struggling to build backlinks. It acts as a mediator between the provider of the backlink and your website. They have more than 8 million websites with 40+ DA/PA in their inventory. The services here are also offered at a very reasonable price. The backlinks also appear natural in the eyes of search engines because publishers place them manually.
Today, links remain the backbone of organic search results, and if done the right way, they can help your site to rank better and gain more favor from Google and other search engines. Signing up to LinksManagement services is free and will give you the chance to increase your organic traffic.
2.Social media: Popular social networking sites such as Facebook, LinkedIn, Twitter, etc., give you the opportunity to create profiles of your own. This gives you a chance to extend your network online, get to connect with friends and customers, share information and promote websites or companies while creating an online reputation. By posting valuable information that is engaging, social media can act as a channel to reach your target audience, hence increasing the site’s authority.
3.Social booking: Although it is no longer as popular as it used to be, you can find a website such as dig.com or reddit.com depending on your niche to promote your content.
Conclusion
Both On-page and off-page SEOs are important for the success of E-commerce ultimate optimization. For successful SEO campaigns, both are a must have. With off-page optimization, it is much more difficult to control and the best tool to use is building backlinks.
Do you have an SEO success story? Leave a comment below to help our readers out.
